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Brief
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Tough, legible, and portable
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Tough, legible, and portable
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2520
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The idea was to photograph this sculpture in front of all previous locations relevant to FatCat Records: Old record shops in London and Brighton, and other key venues that relate to the label / artists over 25 years.
These images would then work with the animated gifs as part of the marketing campaign.
This bespoke logo sculpture was made using a 1m x 1m aluminium sheet, electroluminescent wire (EL) and white emulsion paint.
Design specs included:
1.
Clipping points were incorporated to attach shoulder and backpack straps. This made it portable and attachable to other objects in-situ.
2.
Large enough to be legible at a distance yet easy enough carry for a 5’ 6’’ guy like me, including rubber strips for the corners for use on public transport. The metal is sharp.
3.
Durability was a key travel consideration, plus we didn’t want something that was precious or fragile. The wear and tear was part of its character: A metaphor for the glorious imperfection / reflection of music making in general.
4.
Capable of illumination for night shoots (EL wire).