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2520
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Follow on photoshoot promotion for DJ Alex Knight’s 25th anniversary of FatCat records based in Brighton, once of central London.

This was a collaboration between myself and my old friend Jesse Holborn at http://designholborn.co.uk who designed the 2520 logo and anniversary vinyl, utilising my font Astrotheque One.

The idea was to photograph this sculpture in front of all previous locations relevant to FatCat Records: Old record shops in London and Brighton, and other key venues that relate to the label / artists over 25 years.

These images would then work with the animated gifs as part of the marketing campaign.

These photos were shot by Jesse on 35mm black and white camera film, lending an indie gritty analogue atmosphere; covering an era inclusive of vinyl records and pre-digital technology.

I made the logo sculpture, which was designed to be hardy, portable, wearable and capable of illumination.

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2520
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